Don’t Plan First … Regret Later
It might seem like a good idea to just dive right into something because it looks good, sounds good, and you might assume that all the pieces will just fall into place. In some cases, this approach might work – IF you are lucky. However, when it comes to business, and especially when using the Internet, chances are you are going to find yourself all over the map with NO idea which way to turn.
Planning Is Key to Your Online Business Success
Proper keyword research is one of the most important elements of building a profitable online business. Doing your keyword research due diligence will help you make sure you are getting the right message to the right people at the right time – while they are searching for your offerings. There are many free tools out there to help you select the right keywords – Google Adwords Keyword Tool is a great resource. Many business owners don’t realize the subtle differences in results from how keywords are arranged in a phrase.
Take for example, the keyword phrase “Video Marketing Services”. Look at the difference below at the number of searches for “video marketing services” compared to the number of searches for “video marketing”:
Even subtle variations in spacing and the use of quotes – or not – can make a huge difference in the number of searches and the competition of that keyword phrase. If you are targeting the wrong keywords or are not targeting the most optimal ones for your niche, you will either get the wrong results or not as good a result as if you were targeting the right keywords.
As a rule, if you are using keywords that are highly competitive or too generic, you are going to find that you are a teeny tiny fish is a HUGE pond and will likely get lost in the crowd.
The Internet is HUGE! Your competition is fierce (unless you are in a HIGHLY targeted niche market), so it is in your best business interest to be sure you are targeting the right market, with a compelling message that tells your target market…
Who You Are and Why They Should Care!
