In Business, Silence is NOT Golden

All simple concepts that don't take a lot of effort to do yet are so often underutilized. For the small business owner, this can be a costly mistake. If you own a local retail shop and your competitor a few blocks away has a staff that smiles at their customers, says "thank you" and is helpful compared to the grouchy faces and attitudes of your staff, who do you think is going to get more business? As a sales person, how much effort does it really take to pop a customer or prospective customer a quick note/email to say "thank you"? Are you guilty of the "Silent Transaction"? Read what Paul Castain has to say about why you shouldn't be here.